Usain Bolt & Samsung are partners in digital photography

Samsung Electronics have partnered with superstar athlete Usain Bolt and his foundation to
launch its latest camera, the NX300. Capable of shooting photos and high definition video in
3D, combined with wifi for sharing and uploading to social networking sites.

The NX300 debuted at CES 2013 earlier this year with a late March/Early April release date.
The camera itself has a number of innovative features for a mirrorless compact camera that
shoots to a SD card and available in brown, black and white versions.

Smart Mode, with 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze
to automatically adjust parameters such as aperture and shutter speed to obtain the best shot possible.

Instant sharing through enhanced Wi-Fi connectivity to share photos wirelessly between camera,
tablet or laptop via Smart Camera App for both Android and iOS devices.

Samsung 45mm 2D/3D lens option to deliver the world’s first one-lens 3D system for a consumer
camera to take photos or video recorded in 3D.

Adobe Lightroom is bundle free saving the user the cost of getting this photo management and creative
effects software.

Samsung and the Usain Bolt Foundation are working on a youth photography initiative providing photography equipment and lessons to aspiring young photographers.

Under the name ‘NX Junior Photographer’, in his home country of Jamaica.

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